Spacetoon Originals

Jul 10, 2025

Spacetoon Announced Strategic Partnership with ALJ Sisters for New Animated Series "Happiness Spreaders"

Spacetoon Announced Strategic Partnership with ALJ Sisters for New Animated Series "Happiness Spreaders"

Technology in education
Technology in education
Technology in education
Technology in education

Spacetoon, a leader in family-friendly content, announced a strategic collaboration with ALJ Sisters, a trio of talented young creators. This partnership brought the beloved real-life personalities of the ALJ Sisters to the animated screen in an original production titled "Happiness Spreaders."

Designed with Gen Z and Alpha audiences in mind, “Happiness Spreaders” blended heartwarming storytelling, vibrant animation, and positive messaging to inspire and entertain children and families alike. This collaboration aimed to cultivate Spacetoon’s values in the next generation through purposeful content that inspired and empowered them.

"Happiness Spreaders" was developed as a 10-episode animated series, with each episode running approximately six minutes. The show featured the three ALJ Sisters, renowned for their passion for music and art, as they embarked on an exciting journey. The storyline centered around three friends who bravely accepted the challenge to help children and make the world a better place, turning various challenging situations into positive outcomes. Utilizing their unique "magical tools" – including their dresses, wands, mirrors, and more – the girls spread joy and brought smiles to children’s faces, striving to build the largest "wall of smiles."

The collaboration was unveiled live on stage prior to the ALJ Sisters’ show at the Qatar Toy Festival in Doha, one of the most highly anticipated family entertainment events in the GCC region.

The ALJ Sisters became a phenomenon in the region, boasting a significant following across the Gulf. They were celebrated for their authentic and musical content, having made numerous special appearances at artistic events and live concerts, with their performances consistently selling out. Their engaging personalities and heartwarming content garnered a dedicated fanbase among children. The trio also built a strong digital presence, with 1 billion views on their official YouTube channel, "ALJ Sisters," and over 5 million followers collectively across their platforms.

“Happiness Spreaders” infused the ALJ Sisters' natural charm and musicality with a focus on good manners, positive habits, and cultural values, making it a truly unique and enriching experience for young viewers.

Commenting on the collaboration, Ahmad Weiss, General Manager of Spacetoon Entertainment, stated: "We were thrilled to welcome ALJ Sisters to the Spacetoon family. We saw a clear path to building something truly meaningful, something with unprecedented positive impact, through a synergistic blend of animation, immersive events, innovative merchandising, and so much more. This wasn’t just about content; it was about delivering enduring value to our audience, creating experiences that resonated deeply and broadly.”

Beyond the screen, the animated series launched alongside a licensing and merchandising program. This included themed events, live shows, a toy line, and various merchandise and goodies, all designed to foster a deeper connection with its audience.

Shoug Albaanon and Fatma Alayoub, Co-Founders of ALJ Sisters, shared: “We were thrilled to join forces with Spacetoon in a partnership rooted in our shared passion for nurturing young minds. Children are the architects of tomorrow, and empowering them through meaningful, values-driven content was at the heart of our mission. Together, we strove to ignite creativity, foster critical thinking, and instill confidence in the next generation. This collaboration was more than an initiative, it was a promise to equip children with the tools they needed to grow into resilient, visionary leaders ready to shape the future."

Spacetoon declared that production for "Happiness Spreaders" was already underway, with the series expected to premiere in the first quarter of 2026.

The company was renowned in the MENA region for pioneering the "creator-to-character" strategy. This innovative global approach, which transformed popular online personalities into animated stars, was first successfully adapted for the MENA market by Spacetoon with their hit three-season series, “The Moshaya Family Animation,” launched four years earlier.

Building on this triumph, Spacetoon continued to forge key partnerships with top creators, promising more fresh and compelling content that year to maintain its market dominance.