Spacetoon, the internationally acclaimed media and entertainment group, made significant moves in the GCC market, announcing strategic partnerships and a robust expansion of its regional presence during the Saudi Entertainment and Amusement (SEA) Expo in Riyadh.

During the event, Spacetoon unveiled exciting collaborations with Luca Miro Imagineering and Puasa World, designed to bring globally inspired entertainment experiences to the MENA region.

Further building on this momentum, Spacetoon also signed an agreement with The Little Things, Aramco, and TotalEnergies. This agreement led to the launch of exclusive pop-up stores at select fuel stations across Saudi Arabia, offering a unique retail experience with curated toys, collectibles, and pop culture merchandise. This innovative approach extended Spacetoon's brand presence into everyday consumer touchpoints.

To support these ambitious ventures, Spacetoon strengthened its operational capabilities with new offices in Riyadh and Doha, complementing its existing Dubai headquarters. This strategic expansion underscored the company's dedication to delivering more dynamic events and entertainment offerings in Saudi Arabia and Qatar, two of the region's most rapidly expanding entertainment hubs.

"These partnerships and expansions embodied our vision of delivering extraordinary experiences and groundbreaking concepts to audiences across the MENA region," said Ahmad Weiss, General Manager of Spacetoon Entertainment. "For 25 years, Spacetoon remained a beloved and timeless brand. As we celebrated this milestone anniversary, we were eager to shape the future of family entertainment through innovative offerings that would captivate and inspire audiences across generations."

Over the five years leading up to the anniversary, Spacetoon created more than 100 themed events and festivals, introduced over 40 international brands to the region, and created more than 110 original mascots that brought joy to millions through interactive experiences.

With additional announcements made throughout its landmark anniversary year, Spacetoon continued to solidify its position as a trailblazer in the regional entertainment industry, setting new benchmarks for immersive experiences and visionary collaborations.