Spacetoon and Moonbug Entertainment Launched Heartfelt Mother’s Day Campaign

Spacetoon Mum, Spacetoon’s digital platform and content hub directed to mothers, joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honor of Mother’s Day.

The campaign, which kicked off in MENA on Friday, featured an emotional video song titled “When She Opened Her Eyes,” performed by Grammy-nominated artist Rasha Rizk. The video song celebrated the unbreakable connection between mothers and their daughters, while also showcasing items from CoComelon’s beloved collection, which many families already enjoyed.

Filmed in Dubai by Spacetoon Mum’s talented team, the video told the story of a mother’s journey from discovering her pregnancy to watching her daughter grow, achieve milestones, and eventually graduate.

The video song aired on Spacetoon TV and was shared across Spacetoon Mum’s social media channels, reaching millions of mothers and families across MENA.

This campaign was part of Spacetoon’s 25th-anniversary celebrations, which began in mid-March and continued throughout the year, bringing new experiences to fans of all generations.