The Little Things and Spacetoon signed a deal with TMC JV TotalEnergies and Aramco during the Saudi Entertainment and Amusement (SEA) Expo in Riyadh to launch exclusive pop-up stores inside selected fuel stations across Saudi Arabia. These stores offered a curated selection of toys, collectibles, and pop culture novelties.

Rooted in a shared mission to inspire imagination, spark joy, and bring beloved characters closer to fans, this collaboration stayed true to both The Little Things’ passion for pop culture and Spacetoon’s legacy of entertaining generations through anime and storytelling.

Commenting on this, Ahmad Weiss, General Manager of Spacetoon Entertainment, said: “When we first launched Spacetoon TV channel 25 years ago, we introduced an entire generation to the magic of anime. This collaboration opened exciting new avenues for fans to experience their favorite anime titles through innovative activations and curated offerings.”

These pop-up stores featured top global brands such as Banpresto, Ichiban Kuji, Anime Heroes, and more—alongside merchandise from iconic anime shows like Dragon Ball, One Piece, and many others. Fans enjoyed a unique retail experience filled with high-quality collectibles, figures, toys, and novelty items that celebrated the world of anime and beyond.

Launched first in Riyadh, the initiative expanded to major cities across the Kingdom. The collaboration included product distribution, stock management, store branding, and comprehensive marketing campaigns, delivering the full pop culture experience directly to these premium fuel stations.