Spacetoon set up two activations at the Qatar Grand Prix Village in partnership with Lusail International Circuit (LIC) in an effort to bring thrilling fan experiences in the lead-up to the Formula 1 race weekend in Qatar.

The activations, which ran from November 7 to 30, were conveniently positioned across two prominent venues: Place Vendôme and West Walk.

These immersive activation corners were more than just pit stops; they became a community-driven celebration of racing culture. Visitors were invited to explore the inner workings of Formula 1 cars and the technical marvels that fueled their speed and precision. With the thrill of cutting-edge technology and the timeless allure of motorsport, the initiative united fans of all ages in a shared passion for racing.

“We were so proud of this special collaboration with LIC, as a promotional pre-event for the Formula 1 races in Qatar,” shared Khaled Weiss, Project Manager of the event. “This initiative reflected a lot of unity and passion, and we hoped to bring more people closer together and build more momentum for the F1 races.”

Spacetoon stated that its activations aimed to revolutionize the regional motorsport entertainment landscape and appeal to a wide range of young adults and tech enthusiasts especially teenagers. This vision stemmed from a desire to create tangibly memorable experiences with audiences, beyond the realm of content.

The activations included a Pit Stop VR, a Lego Racing Lusail Circuit, and high-speed simulators that promised thrills. Both Spacetoon activation zones also displayed a Formula 1 car at different times, offering visitors an up-close and personal look at the racing machine.