Banijay Kids & Family has announced the appointment of Spacetoon Licensing as the official representative for the iconic Topo Gigio brand in the Middle East, with a focus on licensing and live shows. As the global distributor, Banijay Kids & Family oversees Topo Gigio across audiovisual, digital, publishing, merchandising, and licensing platforms.

Created in 1959 by Italian puppet artist Maria Perego, Topo Gigio has been reimagined for today’s audiences as a pre-school animated comedy series. Co-produced by Movimenti Production (a Banijay Kids & Family company) and Topo Gigio S.r.l., the 2D series follows the daily adventures of Topo Gigio, the first mouse to live among humans, as he explores city life in Townville with his human and animal companions.

“From its debut 65 years ago to the present-day animated series, Topo Gigio has continued to charm audiences across generations,” said Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family. “With Spacetoon Licensing’s strong expertise and regional reach, we are excited to expand the brand in the Middle East and deliver live shows that meet the growing demand from fans.”

Banijay Kids & Family, part of Banijay Entertainment, manages a diverse portfolio of internationally successful brands, including Totally Spies! and comedy classic Mr Bean, driving commercial opportunities through global licensing programs.