Spacetoon Event Partners with ZAG for Miraculous™ Live Experiences in MENA

On August 3, 2022, Spacetoon Event announced a partnership with animation studio ZAG to bring new family entertainment experiences for the popular brand Miraculous™ – Tales of Ladybug and Cat Noir to the MENA region. The collaboration includes themed events, live shows, Meet & Greets, and more. The announcement was made by Julian Zag, EVP, Global Operations and Head of Consumer Products at ZAG.

The partnership kicked off with an immersive live adventure at the Summer Toy Festival in Jeddah. The Miraculous activation corner featured interactive activities inspired by the world of Miraculous, including video games, drawing and coloring beloved characters, playing with Miraculous dolls, and creating handmade superhero masks.

Ahmad Weiss, General Manager of Spacetoon Event, said, “It was one of the most exciting moments for us to turn the world of Miraculous into an on-ground experience for kids to enjoy.”

Carlotta Caracciolo, VP, Middle East and Africa at ZAG, added, “This was the perfect time for our trusted partner Spacetoon Event to deliver a range of fun and exciting events across the region. With season five of Miraculous set to debut this fall and the US$100+ million animated movies to follow shortly thereafter, we anticipated even more demand from fans to enjoy their favorite superheroes in new ways.”

The aspirational animated series Miraculous is one of the most popular shows in the MENA region, following teens Marinette and Adrien whose magical powers transform them into superheroes Ladybug and Cat Noir, ready to defend their city against evil villains. Kids and families relate to the characters’ relationships, secret identities, and the diverse, intriguing cast, which keeps them engaged and wanting more.

The characters are engaging, likeable, and relatable, with family and friendship always at the heart of the storylines. Miraculous inspires kids to discover themselves through the adventures and recognize the hero within.