Spacetoon Event Partners with MGA Entertainment to Bring L.O.L. Surprise! to MENA

Spacetoon Event has partnered with MGA Entertainment to expand the presence of its iconic brands in the Middle East and North Africa (MENA) through themed events and tours.

The collaboration grants Spacetoon Event the rights to deliver family entertainment experiences for fans of MGA’s two major brands, L.O.L. Surprise! and L.O.L. Surprise! O.M.G., in the region.

The first themed events kicked off last month in Saudi Arabia. At the L.O.L. Surprise! Activation Corners, children can enjoy photo opportunities, nail polishing, and interactive activities. Meanwhile, the L.O.L. Surprise! Salon allows kids to wear L.O.L. Surprise! outfits and accessories and strut their stuff on the catwalk.

Additional activities include cooking, planting, drawing and coloring, arts and crafts, as well as a stage for singing, dancing, and playing games like basketball, football, and tech-based challenges.

Ahmad Weiss, General Manager of Spacetoon Event, commented, “It was challenging yet exciting to work on this brand and bring even the littlest details of the dolls to life. We always focus on creating worlds full of discoveries and engaging activities to inspire kids.”

Isaac Larian, Founder and CEO of MGA Entertainment, added, “We are proud to partner with Spacetoon Event to bring our globally popular L.O.L. Surprise! characters to life for children in the region. The Activation Corners let little fans immerse themselves in the world of L.O.L. Surprise! and unleash the fun.”

Spacetoon Event also confirmed plans to expand its portfolio of interactive experiences inspired by international brands in the future.