United Arab Emirates, Dubai, July 2025 – The Little Things, a leading pop culture lifestyle and collectibles retailer in the MENA region, announced the grand opening of its newest store in Jeddah, located in the vibrant heart of the Red Sea area. This launch marked the first milestone under a newly formed strategic partnership with Spacetoon, one of the region’s most prominent entertainment and media companies.

As the official authorized retailer in MENA for Popmart and a go-to source for highly sought-after collectibles like LABUBU, The Little Things brought its unique blend of fandom to Jeddah. Fans were able to explore a wide range of figures, novelties, toys, tabletop games, and retros. The store also featured exclusive collections from globally recognized franchises, including popular anime titles such as Naruto, One Piece, Demon Slayer, Attack on Titans, as well as Marvel, DC, Harry Potter, and many more.

The Jeddah launch not only marked The Little Things’ debut in the Kingdom of Saudi Arabia, but also reflected a broader strategic vision to expand its footprint across the Saudi market.

"Our expansion into Saudi Arabia marked a pivotal milestone for The Little Things," said Hassan Al-Tamimi, CEO of The Little Things. "Thanks to the unwavering support of our strategic partner, Spacetoon, we were proud to enter this dynamic market. Saudi Arabia offered remarkable opportunities for cultural and commercial growth, and we were confident our unique offering would resonate with the region’s thriving collector community."

Spacetoon, officially appointed as the global and regional operations and marketing agent for The Little Things, played a pivotal role in facilitating this landmark launch.

"This partnership reflected our ambitious retail vision, and we couldn’t have asked for a more driven and dynamic collaborator than The Little Things," added Ahmad Weiss, General Manager of Spacetoon Entertainment. "Together, we redefined fandom in the region."

The Jeddah opening was a key part of The Little Things’ and Spacetoon’s ambitious 2025 expansion plan, which aimed to establish a presence in six countries, including Qatar, Bahrain, Lebanon, and Uzbekistan, in addition to their strong footprint in the UAE and now Saudi Arabia. The two parties opened six new retail stores and nine pop-up stores that year, adding to The Little Things’ portfolio of three flagship stores in Dubai Mall, Mall of the Emirates, and Bluewaters.

Further solidifying their presence in the Saudi market, The Little Things and Spacetoon signed a landmark deal with TMC JV TotalEnergies and Aramco to launch exclusive pop-up stores across the country, creating more exciting experiences for fans nationwide.

The Little Things offered a diverse portfolio of products from leading global brands, including Mattel, Hasbro, Bandai Namco, and Sanrio, providing a comprehensive retail experience for collectors and fans alike.