Spacetoon Mum
May 21, 2024
Spacetoon Mum, a new initiative by Spacetoon aimed at mothers, celebrated the success of its first original live production, One Thousand and One Recipes (ألف طبخة وطبخة). Launched 16 weeks earlier on Spacetoon and Spacetoon Mum channels, the show quickly garnered over 65m impressions, becoming the most-watched show in Spacetoon TV’s morning segment.
Produced by Spacetoon Mum, the programme featured Saudi chef Sama Jad, the first winner of Top Chef Arabia, and social media star Talya Ali. Across its 30-minute episodes, Sama and Talya blended culinary expertise with storytelling, introducing new recipes while exploring their history and cultural significance.
The 12-episode series amassed more than 45m views, securing its position as the most-watched show in Spacetoon’s morning lineup. Its heartfelt portrayal of a mother-daughter relationship deeply resonated with viewers, resulting in over 40,000 hours watched online.
Omar Weiss, General Manager of Spacetoon Mum, said at the time:
“We envisioned this show as more than just a cooking programme. We wanted to create an engaging experience for both mothers and daughters.
While we initially aimed for 30–35m impressions, the programme far exceeded our expectations, reaching over 65m impressions. We were amazed by the incredible social media engagement each episode generated. This success encouraged us to bring the second season forward to this year, instead of waiting for its original release next Ramadan, to capitalize on the tremendous audience enthusiasm.”
Following the success, Spacetoon Mum began preparations for season two, collaborating with multiple scriptwriters and local talents.
This announcement also coincided with the launch of the Spacetoon Mum app, designed as a one-stop hub to support mothers on their motherhood journey.