Dubai, UAE, 10th of June, 2026:  Spacetoon Mum and Moonbug Entertainment have joined forces to launch a meaningful new campaign designed to support mothers across the MENA region during the early stages of motherhood through music-driven content. As part of this creative collaboration, the two brands have developed a series of Arabic lullaby videos aimed at strengthening the emotional connection between mothers and their babies while creating a soothing bedtime routine that promotes calmness and comfort.

The campaign, which was developed to strengthen the bond between mothers and their toddlers, featured the release of four Arabic lullaby video songs, available for free streaming on Spacetoon Mum's Youtube channel, alongside collaborations with several motherhood-focused content creators across the region.

The inspiration behind the campaign stems from growing research highlighting the positive impact of music—particularly lullabies—on infants’ wellbeing. Studies show that lullabies can help slow babies’ heart rates, encourage deeper breathing, and promote a calmer state, making them an effective addition to bedtime routines while also helping reduce stress and anxiety for mothers.

Commenting on the partnership, Omar Weiss, General Manager of Spacetoon Mum, said: "We are proud to collaborate with Moonbug Entertainment on creating culturally relevant content that strengthens the bond between mothers and their toddlers. Music has always been at the heart of Spacetoon, and we believe in its power to create emotional connections and support mothers in their everyday routines. Through this collaboration, we aim to deliver meaningful content that creates a lasting positive impact for families for years to come”.

With Arabic lullaby content still limited in the digital space, this collaboration aims to enrich the Arabic content library with high-quality original productions that give mothers more options to support their children’s bedtime routines. By offering accessible and thoughtfully created resources, the campaign addresses a real need for culturally resonant parenting content in the region.

“We are proud to strengthen our collaboration with Spacetoon Mum, bringing families across the MENA region content that is globally loved and locally relevant” said Anna Avedisyan, Marketing Director consumer products International at Moonbug. “As a music-led franchise, CoComelon supports children’s early learning and life skills through songs, storytelling, and interactive musical toys that extend the experience beyond the screen. CoComelon is a trusted companion during important daily routines and milestones. Together with Spacetoon Mum, we look forward to creating meaningful and authentic projects that emotionally connect local families with our brands and experiences across the region.”

This initiative builds on the strategic partnership between Moonbug Entertainment and Spacetoon Mum, which began in March of last year during Mother’s Day celebrations. Since then, the two companies have collaborated on multiple successful campaigns featuring CoComelon products, all centered around supporting mothers and families throughout the region.

Originally created to make everyday parenting routines easier and more enjoyable, CoComelon products are designed to assist families during key moments such as potty time, bedtime, mealtime, and playtime, bringing fun, learning, and comfort into the home.

As one of the fastest-growing motherhood platforms in the MENA region, Spacetoon Mum continues to build on the trusted legacy of Spacetoon, one of the region’s most recognized family entertainment brands. Through collaborations with leading brands and impactful initiatives, Spacetoon Mum remains committed to empowering Arab mothers and making the motherhood journey more supported, informed, and joyful.